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Awareness Campaigns

Cancer is often detected late in Nigeria not because people don't care, but because many don't know the early signs or when to seek help. Our Awareness & Community Engagement Program focuses on educating individuals, families, and communities about cancer prevention, early detection, and the importance of timely action. Through community outreach, school programs, workplace sessions, and media campaigns, we provide clear, practical information that helps people make informed health decisions. What we do: • Community awareness campaigns • School and workplace education programs • Media and digital awareness initiatives Our goal: To ensure more people recognize early warning signs and seek help before it's too late.

1M+

Nigerians reached

20+

Media partnerships

6

States covered

About this programme

The Awareness Campaigns Program focuses on changing public behaviour by addressing low awareness, misinformation, and fear surrounding cancer.

A major driver of cancer mortality in Nigeria is not just lack of infrastructure — it is lack of knowledge and delayed decision-making.

Core Activities

  • Community sensitisation campaigns and outreach events
  • School and university engagement programmes
  • Workplace awareness sessions
  • Media campaigns (radio, TV, social media, digital platforms)
  • Awareness drives tied to global cancer observances

Operational Approach

Campaigns are designed to be culturally relevant and language-sensitive, delivered through trusted community structures, and supported by trained volunteers and partners.

Messaging focuses on early signs and symptoms, the importance of screening, prevention and lifestyle factors, and reducing stigma and fear.

Key Outcomes

  • Increased public awareness and knowledge
  • Higher screening uptake rates
  • Behavioural shift toward preventive healthcare
Awareness Campaigns — ICCA Nigeria — ICCA Nigeria